FrontM and MAG USA Announce their Partnership to extend digital reach, passenger experience and drive ancillary revenue in a new wave of passenger reassurance

October 8, 2020 – FrontM and MAG USA announce their new partnership, extending the reach of both organisations and delivering to air travellers engaging experiences and products alongside access to book an extensive inventory of 2,500+ parking locations in 28 countries and a host of other travel needs such as hotels and other airport transport. This partnership opens up an endless, self-sustaining and incremental ecosystem for airlines and airports alike. FrontM and MAG USA together now offer an exciting and compelling solution that any airline – full service carriers such as British Airways, KLM, Delta and low cost carriers such as Southwest, Easyjet, Vueling, can easily integrate into their cabin avionics architecture and other booking flows, driving ancillary revenue from multi-touch points throughout the passenger journey. The opportunity allows airlines and airports to provide passenger solutions in one multi-use tool, in one streamlined, real time adaptive platform to consistently drive ancillary revenue and react and adapt to the marketplace effectively. 

In the post-Covid era, passengers are using their own devices more than ever as they navigate their way through ever-changing protocols and potential disruption even as they’re in the air. With MAG USA, we extend their reach into the aircraft cabin, engaging passengers like never before, building incremental ancillary revenue streams in tandem with information flows designed to build traveller confidence and loyalty. 

“We are excited to partner with MAG USA to enable passengers to book further travel services such as parking at the airport, airport lounges, and ground transportation services more easily and efficiently. MAG USA’s large inventory of such services allow our airline partners to generate ancillary revenues from their passengers during the booking process while creating a seamless and immersive experience for their customers.”, Kunal Mittal, Chief Product Officer & Board Member, FrontM.

“Traveller confidence is paramount in recovering airport and airline traffic post-Covid. This partnership allows us to deliver passenger reassurance in a way that also drives ancillary revenue back to airlines and airports and delivers a more seamless user experience to travellers booking items like airport parking, ground transportation services, airport lounges and more. It truly is a winning arrangement for all,” Martin Jones, CEO of MAG USA.    

About FrontM

FrontM is a UK headquartered Travel-Tech innovator with teams spread between London, San Francisco and Bengaluru. FrontM is a passenger experience and ancillary revenue pioneer, digitally connecting passengers with their airline before, during and after travel. We seamlessly bond and digitally guide passengers from office or sitting room to destination – with an exciting digital experience mirroring their physical journey, building confidence, trust in their airline or travel partner of choice, and driving incremental ancillary revenue from multiple touch points along the way.  Uniquely, in airlines with no inflight cabin connectivity, we still engage passengers with our patent pending technology as they travel at 35,000 feet. 

For 4+ billion annual air passengers, 25+ million cruise passengers and 15+ million people that work at sea, FrontM enables mobile interactions that are simpler, more useful, immediate, and more informative.  FrontM enables continuous connected experiences, anywhere. 

 For more information, visit or contact the team here


MAG USA is the United States’ go-to organization for delivering market-leading commercial solutions that drive revenue for airport operators and transform customer experiences for travelers. 

MAG USA is wholly-owned by Manchester Airports Group (MAG) and together they own, and, who combined are one of, if not the, world’s largest airport parking aggregators with 2,500+ parking lot locations in 28 countries. This also makes them the leading providers of online reservations and bookings for adjacent travel needs such as hotels and airport transport. 

MAG USA’s full set of products include Parking and Retail Commercial Services, Airport Lounges, Parking and Travel Distribution as well as P3, Retail and Terminal Developments. 

For more information, visit or contact the team here