New suite of inflight passenger experience and monetisation applications to turbo-charge IFEC and Airline apps
FrontM, a UK headquartered technology startup company that serves businesses in environments without good internet access, has announced the launch of its Always-On AI Software Platform for the air passenger ecosystem.
The platform enables software applications with offline features, 70% lesser internet usage and AI led user experience using FrontM’s proprietary Edge technology. It offers passengers a ‘ground like’ digital experience to explore, engage and shop, from the comfort of the airline cabin. Its applications range from inflight moving maps with built-in e-commerce to passenger self-service apps and from internet-sponsored services like hotel booking to social entertainment apps like in-flight chat.
Kiran Venkatesh, CEO FrontM, said, “Flying is synonymous with drudgery. For flyers like me who don’t consume entertainment and for especially frequent flyers the entertainment offered can be repetitive and there is not a lot to do while flying. Airlines have a huge untapped opportunity to monetise the captive audience using newer digital experiences. We have created FrontM to plug this gap. I am delighted to be announcing our product lunch at Hamburg AIX 2019”.
FrontM offers its software to help Airlines transform their existing passenger touch points on users mobile screen – the Airline apps and Wi-Fi IFEC web pages. Also, the airline admin dashboard empowers the airlines with powerful inflight passenger engagement insights.
“Passengers stare at flight route maps for 20% of their flight time on average. We are not only moving this experience to user’s mobile where they can ‘pinch and swipe’ the screens, but also helping airlines to monetise it with targeted promotions and sponsorships. The possibilities are many and the ROI is huge.”, said Anant Saxena, Chief Customer Officer at FrontM.
FrontM’s existing customers include Inmarsat – the leading satellite company and Air Asia – Malaysian leading digital low-cost airline. The technology is available for customer integration following FrontM’s 10-week rollout model.