Clix Logic is a leading Technology Solutions Provider and Systems Integrator of UPS & Data Centers, IoT & Telecom Solutions, Energy Savings Systems, Power Quality Solutions, Building Automation Systems, Security CCTV/FDAS/PA Systems, Thermal Scanning and Environment Sanitizing Solutions, Satellite Phones and Seismic Accelerographs.

Incorporated in 2005 and in its 15th year of service, the team serves clients from various industries nationwide, such as semiconductor manufacturing companies, BPOs, Gaming, Local Government Units, Real Estate and Retail, to name a few.

We recently had the opportunity to interview Ramon Fernando, Director of Operations and Business Development at Clix Logic who spoke about the company’s cutting-edge technology, key trends in the IT and telecommunications sector and their updated mission leveraging the 4th Industrial Revolution and IoT to address the new normal.

Tell us a bit about Clix Logic’s business vision and mission. Over the years what are some of the key milestones the company has achieved?
Our vision is to create end-to-end, cost-effective solutions using cutting-edge technologies to achieve business optimization and continuity. We want to utilise cutting-edge technology in the fields of electronics, electrical, IT and telecoms to create and implement business solutions. With 15 years of solid experience under our belt, we grew from being a UPS maintenance provider to being a Technology Solutions Provider of UPS, Data Centers, IT & Telecom Solutions, IoT Solutions among others.

Can you share a bit about your background and role at Clix Logic?
I have spent a significant part of my career in the telecommunications and satellite communications space. I have been involved with developing a partner and client network for leading system integrators and mobile network operators. At Clix Logic, I am a member of the management committee and lead business development in areas including internet of things, energy conservation and management and application of UVC in sanitation. As operations head, I provide high level management in technical service fulfillment. Our department is involved in technical presales support, fulfillment planning, project implementation and system maintenance.

What are some of the unique solutions you have brought to the technology market?
During our planning session in late 2018, I introduced the concept of OPEX based offerings versus outright sales or box pushing.  As we approached the market, we noticed a high interest in this business model. Presently, we are preparing OPEX based solutions in our proposals.

We are also now focusing on end-to-end IoT-based solutions for predictive maintenance leveraging on our 15 year reputation in power systems design and maintenance.

With high awareness on health and hygiene brought about by the COVID-19 pandemic, the new normal brings new opportunities such as Ultraviolet Sanitation Systems from UV source, control and efficacy performance.  This is a multi-vendor systems integration.

Wide acceptance of work from home (WFH) also now gives us the opportunity to offer our “unbreakable” internet solutions using multi-connectivity with auto failover capability.

“”The Fourth Industrial Revolution or “Data is the New Gold”.  This is the reason why we are concentrating on end-to-end IoT from the data points, collection, transmission, storage, analytics and presentation. The value of IoT is in presenting data in such a way that management can make timely and informed decisions”

Could you talk about some of the key trends you’ve identified within the IT and Telecommunications sectors?
In our 2018 SWOT analysis (and probably everybody else’s), the COVID-19 was never a consideration.  But the post COVID business scenario presents new opportunities such as Anything Tele will be in the steep growth curve because of social distancing. There will be rapid growth in internet usage via mobile and to the home but this may be negatively offset by bulk internet to enterprise. Internet demand both for new installations and increased bandwidth to the end user is on the uptick.

WFH used to be called Tele Commuting. Tele-meetings which are now common may be more productive – but also very tiring. There is no longer that travel time to concretize your thoughts before the meeting time. There may be a demand for mini video conferencing booths where lighting and sound are optimised for more professional meeting sessions.

The government is now pushing for blended or home learning. Tele Education will pick up but with its inherent challenges such as the ability and availability of trained home mentors.  Content needs to be optimised as well to suit the bandwidth to end users.

Telemedicine will surely pick up. I now see my doctor-friend doing teleconsultation with her patients.  Health related wearables for remote diagnostics will grow.

Our clients in the fast food industry now have plans to scale down but ramp up their delivery capabilities. This will generate growth in logistics and electronic tracking.

As factories cut down on workforce, automation of processes will take over. Together with automation, data gathering, analytics, M2M and AI control will grow.

What types of challenges does this industry face over the next 12/24 months and what solutions have you been offering the market to retain your competitive edge?
Our clients in the fast food business and tourism industry may be most affected post the COVID-19 “New Normal”. However, we see growth in remote monitoring and predictive maintenance.  We see opportunities in AT or “Anything Tele” not only for survival but possibly growth.

“We see opportunity in applying the FrontM platform not only in maritime but also in remote villages (about 10,000) where we plan to provide IP and voice connectivity. In maritime, we will focus on addressing the local fishing industry.”

How does this partnership further your company’s mission?
Our new mission is to continue to utilise cutting-edge technology in the fields of electronics, electrical, IT and Telecoms in creating and implementing business solutions leveraging on the 4th Industrial Revolution and IoT to address the new normal. We want to provide end-to-end solutions from concepts on how to address client’s pain points and urgent needs to proof of concept, supply, installation, systems integration and predictive maintenance. In addition, we are open to providing OPEX-based solutions/lease arrangement terms.

What are some of the customer problems FrontM will help to solve?
Beyond voice and simple messaging, FrontM can provide a richer and integrated single multi-application platform for the final user.

What are your expectations from this partnership?
We look forward to FrontM and Clix Logic sharing sales and market potentials. We also see FrontM as a developer of specialized applications which we hope will be competitive.

What do you see as the future of “Go bag” communication solutions in areas such as the Philippines, that are prone to natural disasters?
COVID-19 has further heightened awareness in being prepared anytime. Just imagine if there was no Internet during lockdown! But in natural disasters, the Internet will be very vulnerable because of the reliance on terrestrial infrastructure. There has been an increase in volcanic activity and everyone is just on the verge of waiting for the Big One to strike the heart of Manila.

Besides the “Go Bag” strategy, Clix Logic plans to penetrate the local government which has a budget of 5% of their annual budget for disaster prevention, mitigation and recovery. Clix Logic plans to develop a community center not only for basic communications but also for e-government, e-learning, e-commerce and telemedicine.

Shagun Sahni

Author Shagun Sahni

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