Connect & Engage: A FrontM Platform Solution

Turn crew connectivity into engagement, action and performance

Bring your fleet's own branded superapp on native iOS, Android and web. CONNECT gives every seafarer an identity, a network and a voice. ENGAGE turns that network into safety, skills and belonging, personalised to every rank, route and rotation.

See everything inside ↓
Shore Ship One network
The case · One argument, three beats

The people who run your ships need a place inside your company.

Disconnection and disengagement are the same problem. IT sees fragmented channels. Crewing sees weak belonging. HSEQ sees messages that fail to land.

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Solution overview

Your Maritime Superapp.

One Digital Front Door for Everyone Across Ship & Shore.

CONNECT & ENGAGE gives everyone around your fleet a secure digital identity and one place to connect, communicate and get work done. From seafarers and shore teams to superintendents, auditors, surveyors and visiting specialists, each person gets the right access, information, people and tools for their role.

Delivered through your own branded iOS, Android and web apps, it connects with your crewing, ERP and operational systems to create one personalised digital workspace across ship and shore.

Your branded app
  • iOS
  • Android
  • Web
The superapp home screen for Vessora Shipping: a noticeboard banner with a ship at sea, a row of microapps for Emma AI, CrewReady, Spinnet and Loft Wallet, a search bar and the first post in the feed.
Emma AI answering a question about the latest changes to the Maritime Labour Convention, with suggested follow-up questions below.
The CrewReady microapp: 5 documents submitted, 10 pending and 2 expiring, with educational, licence, training, medical and travel documents listed.

The flywheel

  1. Step 1 the who

    Every seafarer gets an identity, a workspace, a rank-aware place in the directory, governed channels and digital tools to empower.

  2. Step 2 the what and when

    The personalisation engine reads rank, vessel, route and contract stage, and delivers content that changes behaviour. Drills before inspections. Wellbeing at month nine. Recognition all year.

  3. Step 3 the proof

    Reach, understanding, action and sentiment, measured per vessel and campaign, feeding back into sharper targeting next loop.

Care, Benefits and FrontM Exchange plug into the same platform.

Key Highlights

Purpose-Built Maritime Collaboration driving Safety, Compliance & Crew Welfare

The contacts directory with the Directory tab open and the ship operators group expanded, showing three contacts with their tag, role and a call button, above three collapsed groups. The superapp home screen for Vessora Shipping: a noticeboard banner with a ship at sea, a row of apps for Emma AI, CrewReady, Spinnet and Loft Wallet, a search bar and the first post from the Vessora crewing team. A Crew Pulse campaign timeline with two survey posts, the first showing 0 of 5 questions answered and a Start Now button. Emma AI answering a question about the latest changes to the Maritime Labour Convention, with suggested follow-up questions below. CrewReady: 5 documents submitted, 10 pending and 2 expiring, with educational, licence, training, medical and travel documents listed. A compliance survey on container cargo operations, with a short brief and a Start button. The Vessora Crest ops group chat, with messages from the port agent and the chief engineer, a reply from you and a missed voice call card. Loft Connect with connection requests from Priya Nair and Tomas Reyes and suggestions for Grace Okafor, Elin Brandt, Rafael Santos and the Chief Engineers network, each showing why they match by role, interest, task or community. Loft Wallet with a balance of 1,240 points earned from a wellbeing survey and a completed cargo hold checklist, 4th of 38 in Captain’s League across the fleet this month, a crew welfare fund for MV Vessora Crest and a gift sent home. A contacts-directory crew profile for Jordan Hale, Chief Officer on MV Vessora Crest, with the assignment and contract dates, four certificates each marked valid and a note that the details sync from the company crewing system. A Spinnet notice from Vessora fleet operations, published to the Vessora bulk fleet: the revised mooring line inspection procedure, acknowledged by 18 of 21 on board, with an Acknowledge button. CaptainM has prepared the pre-arrival report for Singapore, due to the port agent by 16:00: the crew list is checked, the stores and waste declaration is drafted and 2 items need input, with Approve and Review buttons.
  • The contacts directory with the Directory tab open and the ship operators group expanded, showing three contacts with their tag, role and a call button, above three collapsed groups.

    Give every user a persistent digital identity, profile and role-based access across vessels, assignments and shore operations.

    The Connection Profile page seen from shore: Jordan Hale, Chief Officer on MV Vessora Crest, with call, video and chat buttons, a short bio, skills and mentorship offerings.
  • Loft Connect with connection requests from Priya Nair and Tomas Reyes and suggestions for Grace Okafor, Elin Brandt, Rafael Santos and the Chief Engineers network, each showing why they match by role, interest, task or community.

    Find the right crew, shore colleague, mentor, expert or peer group, and build connections around roles, interests, tasks and communities.

    The Connect contact list, with a banner of crew waving across a bulk carrier, a search bar, filter chips and the ship operators group open to show three connections with their vessel, company and city.
  • The Vessora Crest ops group chat, with messages from the port agent and the chief engineer, a reply from you and a missed voice call card.

    Secure communication and collaboration designed for the realities of ship-shore connectivity.

    A web video meeting in grid view with four tiles: the Master of MV Vessora Crest, the port agent, the haulier and the marine superintendent, with the port agent and the haulier muted.
  • A Crew Pulse campaign timeline with two survey posts, the first showing 0 of 5 questions answered and a Start Now button.

    Personalised content, company news, communities, surveys, recognition, feedback and mandatory acknowledgements.

    Loft Forums for Vessora Shipping, with the Port procedures community open: a pinned mandatory acknowledgement of the updated port entry checklist, acknowledged by 142 of 180, a quick survey, a recognition for the engine room team of MV Vessora Dawn and the latest threads.
  • Emma AI answering a question about the latest changes to the Maritime Labour Convention, with suggested follow-up questions below.

    Break language barriers and give users instant access to company knowledge, procedures and answers through AI assistants.

  • CrewReady: 5 documents submitted, 10 pending and 2 expiring, with educational, licence, training, medical and travel documents listed.

    Digitise onboarding, handovers, certificates, travel, drills, inspections, rest hours and other everyday workflows.

  • Loft Wallet with a balance of 1,240 points earned from a wellbeing survey and a completed cargo hold checklist, 4th of 38 in Captain’s League across the fleet this month, a crew welfare fund for MV Vessora Crest and a gift sent home.

    Bring incentives, benefits, recognition, crew welfare funds and gamified engagement into the same experience.

  • A contacts-directory crew profile for Jordan Hale, Chief Officer on MV Vessora Crest, with the assignment and contract dates, four certificates each marked valid and a note that the details sync from the company crewing system.

    Connect existing systems, services and data without forcing users to jump between applications.

  • The superapp home screen for Vessora Shipping: a noticeboard banner with a ship at sea, a row of apps for Emma AI, CrewReady, Spinnet and Loft Wallet, a search bar and the first post from the Vessora crewing team.

    Discover, install and procure tools, services, content and jobs from 30+ partner apps, in the same experience.

    The FrontM Exchange app marketplace for Vessora Shipping, with the Connect category open, app cards for Emma AI, Loft Connect, Loft Meet and Loft Forums, and similar apps below.
  • A Spinnet notice from Vessora fleet operations, published to the Vessora bulk fleet: the revised mooring line inspection procedure, acknowledged by 18 of 21 on board, with an Acknowledge button.

    Publish content, push microapps by vessel or fleet, curate directories and govern groups and forums.

    Spinnet Studio for Vessora Shipping, pushing CrewReady to five selected vessels of the Vessora bulk fleet, each shown as received in the delivery panel.
  • CaptainM has prepared the pre-arrival report for Singapore, due to the port agent by 16:00: the crew list is checked, the stores and waste declaration is drafted and 2 items need input, with Approve and Review buttons.

    Automate repetitive tasks, coordinate workflows and help users take action, not just find information.

    CrewM, the AI co-pilot, preparing the crew change for MV Vessora Tide in Singapore on 24 June: four steps taken, one action waiting for approval to book travel for four joining crew, and a summary of the crew change.
  • A compliance survey on container cargo operations, with a short brief and a Start button.

    BI dashboards reveal adoption, sentiment, participation, knowledge gaps and emerging human-capital risks.

    The Wavelength engagement dashboard for Vessora Shipping, with four headline figures, a donut chart of communication channels this month and a survey chart where question 3 falls below the 75% threshold.
Identity & Directory

Give every user a persistent digital identity, profile and role-based access across vessels, assignments and shore operations.

The Connection Profile page seen from shore: Jordan Hale, Chief Officer on MV Vessora Crest, with call, video and chat buttons, a short bio, skills and mentorship offerings.
People & Professional Connections

Find the right crew, shore colleague, mentor, expert or peer group, and build connections around roles, interests, tasks and communities.

The Connect contact list, with a banner of crew waving across a bulk carrier, a search bar, filter chips and the ship operators group open to show three connections with their vessel, company and city.
Chat, Voice, Video & Meetings

Secure communication and collaboration designed for the realities of ship-shore connectivity.

A web video meeting in grid view with four tiles: the Master of MV Vessora Crest, the port agent, the haulier and the marine superintendent, with the port agent and the haulier muted.
Feeds, Forums & Campaigns

Personalised content, company news, communities, surveys, recognition, feedback and mandatory acknowledgements.

Loft Forums for Vessora Shipping, with the Port procedures community open: a pinned mandatory acknowledgement of the updated port entry checklist, acknowledged by 142 of 180, a quick survey, a recognition for the engine room team of MV Vessora Dawn and the latest threads.
Translation, Knowledge & AI

Break language barriers and give users instant access to company knowledge, procedures and answers through AI assistants.

Maritime Microapps & Workflows

Digitise onboarding, handovers, certificates, travel, drills, inspections, rest hours and other everyday workflows.

eWallet, Benefits & Rewards

Bring incentives, benefits, recognition, crew welfare funds and gamified engagement into the same experience.

Crewing & ERP Integration

Connect existing systems, services and data without forcing users to jump between applications.

FrontM Exchange & Partner Apps

Discover, install and procure tools, services, content and jobs from 30+ partner apps, in the same experience.

The FrontM Exchange app marketplace for Vessora Shipping, with the Connect category open, app cards for Emma AI, Loft Connect, Loft Meet and Loft Forums, and similar apps below.
Admin Studio & Governance

Publish content, push microapps by vessel or fleet, curate directories and govern groups and forums.

Spinnet Studio for Vessora Shipping, pushing CrewReady to five selected vessels of the Vessora bulk fleet, each shown as received in the delivery panel.
Agentic AI

Automate repetitive tasks, coordinate workflows and help users take action, not just find information.

CrewM, the AI co-pilot, preparing the crew change for MV Vessora Tide in Singapore on 24 June: four steps taken, one action waiting for approval to book travel for four joining crew, and a summary of the crew change.
Engagement & Human Risk Intelligence

BI dashboards reveal adoption, sentiment, participation, knowledge gaps and emerging human-capital risks.

The Wavelength engagement dashboard for Vessora Shipping, with four headline figures, a donut chart of communication channels this month and a survey chart where question 3 falls below the 75% threshold.
CONNECT & ENGAGE, in detail

One superapp. Every microapp your fleet runs on.

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CONNECT & ENGAGE
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AgentsM CaptainM TechM CrewM ComplyM ProcureM ClaimsM Ship data Shore data
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Build it with us.

CONNECT & ENGAGE keeps growing: new microapps, AI co-pilots and Exchange partners onboarding continuously. Tell us what your fleet needs next.

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FrontM Exchange

Your tailored suite of microapps.

Switched on, not built from scratch.

Travel · Crew Change · Voyage & Noon Reporting · Safety Drills · Crew Connect · +30 partner apps.

And the one your ERP has been waiting for: Exchange microapps surface requisitions, approvals and reports right inside the app, and send structured data back. Shore systems and ship reality, finally in sync.

Resources

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